A new identity for our Italian subsidiary!

16 June 2025
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INSER becomes Verlingue: a new identity to accelerate its development in Italy

Nearly two years after joining Verlingue, INSER is changing its name and officially becoming Verlingue in Italy. This change in identity marks a new milestone in the strategic development of the Adelaïde Group, further strengthening its position with the ambition of becoming the leading family-owned insurance broker in Europe.

This rebranding follows the majority acquisition of INSER in July 2023 and highlights the central role of brand development in Italy as part of the Better Future 28 plan.

A name change accompanied by a new tagline to embody an ambitious strategic project

Founded in 1979 in Trento and firmly established in northern and central Italy with eight offices and over 220 employees, INSER has become one of the country’s leading independent brokers in just a few years. Its new identity, Verlingue, along with the tagline “Proteggiamo il futuro” (“We protect the future”), fully reflects its integration into a European group and its commitment to serving clients while staying true to its Italian roots.

Vincent Harel

Vincent Harel

Chief Executive Officer of Verlingue

“This name change represents much more than a brand evolution: it embodies our determination to accelerate our development in Italy by leveraging the strength of the Verlingue network and a bold long-term strategy. It is an opportunity to unite our teams around a shared vision, strengthen our closeness with Italian clients, and establish our position as a leading player in the market.”

Better Future 28: Building a Leading Brokerage in Northern and Central Italy

Backed by the Adelaïde Group, Verlingue will roll out the Better Future 28 strategic plan in Italy with a clear ambition: to join the Top 10 insurance brokers in Northern and Central Italy by 2028.

This roadmap is built on four complementary pillars:

  • Targeted organic growth: Strengthening existing locations by developing client portfolios and optimizing service quality.
  • Strategic external growth: Pursuing an active acquisition policy focused on high-value-added firms to expand territorial coverage and integrate new areas of expertise.
  • Diversification and specialization of the offering: Developing key expertise in high-potential technical lines such as credit, construction and financial guarantees, cyber insurance, and health. At the same time, structuring the mutual protection fund as a strategic lever for differentiation. Growth in the affinity sector and strengthened partnerships in related services (legal, claims management, ESG) will further enrich the offering.
  • Human capital, innovation, and attractiveness: Enhancing the appeal of the Verlingue brand to top talent through high-level professional development plans, a modernized work environment, innovative technologies, and new organizational models.
pierpaolo

Pierpaolo Ruggeri

CEO of Verlingue in Italy

“We are charting a clear path to make Verlingue in Italy a benchmark in insurance brokerage to support our professional clients. Our investments, expertise, and family-owned company culture serve a strong ambition: to protect Italian businesses against increasingly complex risks.”